1. MAKE THE MOST OF THAT FIRST IMPRESSION!
A well manicured lawn, neatly trimmed shrubs and a clutter-free porch
welcome prospects. So does a freshly painted front door. If it's autumn, rake
the leaves. If it's winter, shovel the walkways. The fewer obstacles between prospects
and the true appeal of the property, the better.
2. INVEST A FEW HOURS FOR FUTURE DIVIDENDS
Here's your chance to clean up in real estate. Clean up the living
room, the bathroom, the kitchen. If your woodwork is scuffed or the paint is fading,
consider some minor re-decoration. Fresh wallpaper adds charm and value to your
property. Prospects would rather see how great your property really looks than
hear how great it could look, "with a little work."
3. CHECK FAUCETS AND BULBS
Dripping water rattles the nerves, discolors sinks and suggests faulty
or worn-out plumbing. Burned out bulbs leave prospects in the dark. Don't let
little problems detract from what's right with your property.
4. DON'T SHUT OUT A SALE
If cabinets or closet doors stick in your home, you can be sure they
will also stick in a prospect's mind. Don't try to explain away sticky situations
when you can easily plane them away. A little effort on your part can smooth the
way toward a closing.
5. THINK SAFETY
Homeowners learn to live with all kinds of self-set booby traps: roller
skates on the stairs, festooned extension cords, slippery throw rugs and low hanging
overhead lights. Make your property as non-perilous as possible for uninitiated
6. MAKE ROOM FOR SPACE
Remember, potential buyers are looking for more than just comfortable
living space. They're looking for storage space, too. Make sure your attic and
basement are clean and free of unnecessary items.
7. CONSIDER YOUR CLOSETS
The better organized a closet, the larger it appears. Now's the time
to box up those unwanted clothes and donate them to charity.
8. MAKE YOUR BATHROOMS SPARKLE
Bathrooms sell homes, so let them shine. Check and repair damaged
or unsightly caulking in the tubs and showers. For added allure, display your
best towels, mats and shower curtains.
9. CREATE DREAM BEDROOMS
Wake up prospects to the cozy comforts of your bedrooms. For a spacious
look, get rid of excess furniture. Colorful bedspreads and fresh curtains are
10. OPEN UP IN THE DAYTIME
Let the sun shine in! Pull back your curtains and drapes so prospects
can see how bright and cheery your property is.
11. LIGHTEN UP AT NIGHT
Turn on the excitement by turning on all your lights - both inside
and outside - when showing your property in the evening. Lights add color and
warmth, and make prospects feel welcome.
12. AVOID CROWD SCENES
Potential buyers often feel like intruders when they enter a property
filled with people. Rather than giving your house the attention it deserves, they
are likely to hurry through. Keep the company present to a minimum, or better
yet, take a walk while prospects are in your property.
13. WATCH YOUR PETS
Dogs and cats are great companions, but not when you're showing your
property. Pets have a talent for getting underfoot. So do everybody a favor: keep
Kitty and Spot outside, or at least out of the way.
14. THINK VOLUME
Rock-and-roll will never die, but it might kill a real estate transaction.
When it's time to show your property, it's time to turn down the stereo or TV.
Be friendly, but don't try to force conversation. Prospects want to
view your property with a minimum of distraction.
16. DON'T APOLOGIZE
No matter how humble your abode, never apologize for its shortcomings.
If a prospect volunteers a derogatory comment about your property's appearance,
let your REALTOR® - handle the situation.
17. KEEP A LOW PROFILE
Nobody knows your property as well as you do. But your REALTOR®
- knows buyers, and what they need and what they want. They will have an easier
time articulating the virtues of your property if you stay in the background.
E-mail us at: firstname.lastname@example.org